GREATERTRANSPARENCY
BeefLedger is driven by a belief that consumers and all supply chain participants can benefit from greater transparency and streamlined transactions in the beef supply chain.
Food safety and fraud concerns are massive issues, especially in places like China. Australia is a premium producer of safe, high quality food products – including in beef – which is increasingly sought out by Chinese consumers. BeefLedger is developing and commercialising an integrated blockchain-enabled beef provenance platform and smart contracting payments regime that streamlines payments and strengthens consumer confidence in product credentialing.
WHAT IS BEEFLEDGER?
BeefLedger is an integrated provenance, blockchain security and payments platform. It is a general purpose technology platform project, utilising blockchain technologies, that seeks to harness a diverse range of product provenance information as a basis of improved payments and confidence amongst supply chain participants.
It will provide a platform by which consumers can validate the credentials of the product they are purchasing, and drive efficiencies in the supply chain by reducing information asymmetries between transacting parties. BeefLedger combines the blockchain’s attribute of being a robust validator of historic states (as a record of past events) and the power of crypto-economics to drive incentivised systems shaping behavioural optimisation in supply chains.
The beef supply chain in Australia is one of the most complex food production and distribution systems around involving live animals, dynamic environments and climatic conditions, strict regulatory regimes, transportation and processes of disassembly and reassembly.
Numerous families, businesses and communities depend on the viability and sustainability of the beef supply chain. There are over 45,000 beef cattle producers across the country, with a national herd of around 27 million head of cattle. The industry exports around 70% of annual production and is the third largest exporter of beef in the world.
As demand for beef in growing markets like China grows, the risks of meat fraud and safety increases. A robust credentialing platform is needed to ensure the reputation and value of the Australian beef industry is protected. BeefLedger can monetise data value, and ensure this value is captured by those responsible for its production. This includes provenance data right through to consumer data. Whereas Australians consume on average 26kg per person of beef per year, Chinese consumption is at considerably lower levels (6kg). However, Chinese beef consumption is growing rapidly.
Our mission is driven out of the experiences of our team, which has extensive (decades’ long) involvement in beef production and distribution, land management, product packaging innovation, financial services and cross-border trade – particularly with China. The team straddles extensive industry experience and expertise, combined with a strong research and development core backed by our academic institutional partnerships and allied industry partners.
OUR BLOCKCHAIN
BeefLedger provides the following products & services:
ASSET TRACKER
The Asset Tracker enables the creation and tracking of assets throughout the supply chain process. We create and track secure digital assets and enable user-driven registration of key supply chain asset movement events. It operates on our Proof of Authority Network deployed on Ethereum.
TRANSACTIONS
The Transactions Engine enables users to manage the transfer of assets tracked on the blockchain through to use of our native cryptocurrency BEEF token. Transactions can be executed for immediate settlement or be set up in our Escrow Smart Contracts. It operates on our Proof of Authority Network deployed on Ethereum.
* These services are operated on our Proof of Authority network. You will need to be a Member of the Network to access the functions of the services.
OUR SERVICES
BeefLedger provides the following products & services:
For Producers,Brand Owners& Exporters:
BRAND VALUE PROTECTION
We provide a range of technology-enabled brand value protection solutions. Our solutions are integrated to our blockchain technology-based platform, which authenticates product data and provides consumers with peace of mind about product authenticity. Essential for exporters to Asia.
MARKET ENTRY & DISTRIBUTION SUPPORT
We provide a full suite of market entry and distribution services. This includes export-import documentation through to product listing on our social e-commerce platform. Cold storage and last mile distribution capabilities support B2B and B2C models.
IN COUNTRY DIGITAL MARKETING
We provide a range of technology-enabled brand value protection solutions. Our solutions are integrated to our blockchain technology-based platform, which authenticates product data and provides consumers with peace of mind about product authenticity. Essential for exporters to Asia.
DIRECT TO CONSUMER E-COMMERCE COMMUNITY
We provide direct to consumer opportunities. We partner with a rapidly growing e-commerce community that is committed to protecting and promoting authentic products and services of excellence. BeefLedger is a founding partner in Beijing-based Liberty Post social e-commerce platform, which has an active daily user base of tens of thousands of consumers. Australian products are listed on the platform exclusively via BeefLedger. If you have retail products, you can now get direct to the end consumer.
SHOWCASING
In addition to digital channels, BeefLedger provides opportunities for products and brands to be introduced to discerning consumer opinion leaders via our program of Showcase events. These events bring together consumer and industry influencers, as well as representative’s from government, to introduce new products and brands. Showcasing cuts through in an increasingly cluttered market landscape. Ask about being part of our next Roadshow event through China.
For Importers:
DEPENDABLE SUPPLY NETWORKS
Australian beef is in high and growing demand. Trusted access to dependable supply networks and infrastructure is needed to secure supply capacity over the medium to long term. For discerning importers and distributors seeking access to credentialed authentic Australian beef and allied food and beverages products, BeefLedger can tailor supply solutions to deliver consistency and long-run security.
