Announcement: Three-Way Collaboration to Credential and Grow Market for Argentinian Premium Beef into China Market
February 10, 2021
The Big Picture
BeefLedger Ltd has joined forces with Carne Hereford S.A (Buenos Aires, Argentina) and Australasia (Guangzhou) Food Co. Ltd to credential exports and enable growth of Argentinian premium beef exports into the China market.
The three companies have executed a Memorandum of Understanding (MOU) that will see a preliminary trial shipment of premium Argentinian beef exported to Shenzhen, through its premium brand Aliarg.
The MOU aims to enable Chinese consumers to access high quality products from Argentina, with the security of authentication and tracking on BeefLedger’s blockchain technology. Demand for imported beef in China continues to rise, and South American producers have been progressively increasing their footprint in the market during 2020.
The collaboration between the parties is a sign of confidence in the China market and shows a shared commitment to utilising leading edge technologies to sustain and grow value.
What they are saying ….
“Carne Hereford S.A. is a company founded by the Asociación Argentina de Criadores de Hereford, with its main breeders in Argentina. Carne Hereford operates a vertically integrated scheme that covers the entire process, from genetics to the final consumer. The aim of ensuring that the excellent quality of origin of the cattle reaches consumers without alterations and with total safety.
“We’re pleased to be working with BeefLedger to explore how new technologies can assist us in maintaining our edge in the marketplace, and to enable producers access to new markets and channels,” explained Diego Harriague, Director of Carne Hereford S.A.
“Consumers expect and are entitled to have confidence in the integrity of their supply chains. Carne Hereford S.A. is a leader in systems and process integrity and believes strongly in the responsibility to meet consumers’ expectations,” said BeefLedger South America Managing Partner Juan Litovichi.
Australasia (Guangzhou) Food Co. Ltd founder Michael Harding has been a longstanding distribution partner for BeefLedger and is looking forward to adding premium Argentinian beef to the menu for local restaurants and end-consumers.
He said, “Local consumers are looking for high quality products at a reasonable price. The rapid growth in e-commerce post pandemic is also driving expansion in the direct to household’s channel. We have been developing this network strongly in the last 12 months, and I know our buyers are looking forward to sampling this new premium offering.
“Our food services network is also coming online strongly, as conditions normalise and consumer confidence regains its pre-COVID vitality,” he said.
BeefLedger Director, Charles Turner-Morris reinforced the fact that as a technology and e-channel partner, BeefLedger was focused on adding value to suppliers and consumers, by streamlining the process and removing costly and unnecessary layers. “Our experience has been that through our streamlined model and infrastructure, we are able to gain efficiencies in the order of 20% or more, and that’s a win for everyone,” he said.
More information about Carne Hereford is at the company website: http://www.carnehereford.com.ar/
More information about BeefLedger Ltd is at: https://beefledger.io/
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