BeefLedger Announcement: 15 May 2019

BeefLedger Appoints HK-based VP – Strategic Relationships, Asia 

BeefLedger is pleased to announce that it has appointed Mr Patrick Wu as Vice President – Strategic Relationships, Asia. Mr Wu will be based in Hong Kong.

This appointment is made to consolidate BeefLedger’s growing reputation amongst key partners in technology, food services and distribution logistics and expand our footprint in various Asian markets.

Mr Wu brings extensive experience at senior executive levels in market development and strategic business growth in the electronics, information technology and corporate finance arenas. He has held senior and pivotal roles for companies such as:

  • Advisory Partner, Guidon Investments Limited, Shenzhen
  • General Manager China, General Electric Lighting (based in Shanghai)
  • General Manager Asia Pacific, Greater China, India and ME Regions, Traxon / Osram of Siemens
  • VP Marketing, Diodes USA (based in Hong Kong)

In these and other roles, Mr Wu has built and overseen expansive sales and customer support teams, and successfully maintained high level strategic relationships with key stakeholders.

“We welcome Patrick to the ranks of BeefLegends*, and look forward to mobilising his skills, knowledge, experience and trusted corporate networks across Asia to grow BeefLedger’s footprint as a trusted provider of credentialing services in key product markets, beginning with Australian beef,” said Warwick Powell, BeefLedger founder and Chairman.

“He is a systematic operator, with a strong eye for detail, focused on building and strengthening business systems to ensure efficiency and consistent high standards.

“His work in electronics is something we believe will bring incredible value as BeefLedger deepens its engagement with the Internet of Things space,” Mr Powell said.

Mr Wu has strong educational credentials, including:

  • EMBA (Distinction), City University of Hong Kong. Hong Kong   
  • MSc Industrial & Manufacturing Eng’g Management, HKU, Hong Kong
  • BSc in Electronics & Electrical Engineering (Upper 2nd Class Honour), University of London, England

*We thank our QUT PhD researcher Jock McQueenie for coining this term. He’s a bit of a legend himself.