New Livery Launched

BeefLedger and LibertyPost&Co have launched a new, co-branded livery for our Gold Selection Australian beef products prepared for the direct to households market.

A stylish look, exemplified by simple elegant characters sets the BeefLedger Gold Selection apart.

The new livery will feature on BeefLedger’s Spring / Summer 2020 selection. The selection features prime Australian black angus, with a diverse range of cuts to suit all cuisine styles and tastes.

“The demand for Australian beef in China remains strong, with consumers recognising the quality of the product. Our product was tracked on the blockchain to Shanghai, and storage and distribution is handled through our integrated off-line infrastructure.

“The product will be available to consumers via our social e-commerce platform, Liberty Post. The platform offers the convenience of streamlined payments as well as a dynamic social ecosystem where consumers actively refer products to their friends and family networks,” said BeefLedger Chairman Warwick Powell.

Aside from being available on the social e-commerce platform we continue our collaboration with local distribution partners in Guangzhou, Wuhu and Shenzhen.