BeefLedger’s recent donation of Australian beef to residents of Wuhan and other places in China is accompanied by some Australian ‘smarts’ that help build closer relationships between two communities.

Millions of people in China – including the residents of Wuhan – will have access to the well wishes the Limestone Coast community through short video messages including imagery produced by students of Mount Gambier High.

It is a great way to create new connections between people from different parts of the world, in different parts of the supply chain. “For us at BeefLedger, this means being able to build stronger people-to-people bridges between consumer and producer communities, tighten up the supply chain and open up new avenues for value creation for mutual benefit,” said Warwick Powell.

The Fingerprint is like QR Codes “on steroids”.

Mt Gambier is the main township of South Australia’s Limestone Coast. The Limestone Coast is where the beef is from, having been finished off by Michael Famularo at Blue Lake Station.

The beef is prime Australian black angus, fed on a special high energy mix including chocolate.

The Laava Fingerprint technology delivers new levels of consumer experience, and BeefLedger is pleased to be able to collaborate with other Australian technology innovators to create new value.

The Fingerprint is like a next generation QR, “only better,” said Warwick Powell. “We’ve really enjoyed working with other Australian innovators to enhance consumer experiences, build brand value and create human-to-human relationships between our producer communities and consumers in China,” he said.

The Laava Fingerprint is scannable either via the Laava App ( or via a wechat mini app.

Scanning the Laava Fingerprint gives consumers access to new experiences.

The value-added content includes:

  1. A short video with content from the students conveying good wishes;
  2. A second short video showing the provenance of the beef itself, from Limestone Coast all the way to China; and
  3. Detailed product information to enhance consumer knowledge and the overall experience.

As Australia goes through its own trials in the face of COVID-19, we are all reminded of Seneca’s ancient wisdom:

We are waves of the same sea, leaves of the same tree, flowers of the same garden.

There is a greater humanity at stake in our recent and current tribulations. The capacity to transcend differences, and find sources of common purpose, is something we work on every day. It is ultimately a process of character building.