BeefLedger wins Good Design Australia Awards with BeefLegends

BeefLegends – A Design Strategy Connecting Australian Producers and Chinese Consumers Wins Good Design Award Winner Accolade in Australia’s International Good Design Awards.

The winners of Australia’s peak international design awards – the highest honour for design and innovation in the country were announced today during the 2020 Good Design Week.

BeefLegends – A Design Strategy Connecting Australian Producers and Chinese Consumers received a prestigious Good Design Award Winner Accolade in the Design Strategy category in recognition for outstanding design and innovation.

About BeefLegends – A Design Strategy Connecting Australian Producers and Chinese Consumers

Beefledger is an integrated blockchain-enabled food provenance and smart contract transaction platform. BeefLegends is its design led consumer engagement strategy. BeefLegends combats food fraud by embedding authentic regional stories in the data that credentials Australian beef exported to China. It connects two ends of the supply chain for mutual benefit.
Designed By:
  • BeefLedger
  • QUT
Commissioned By:
  • BeefLedger
  • Food Agility CRC
  • Designed In: Australia

What the judges said

The Good Design Awards Jury praised BeefLegends – A Design Strategy Connecting Australian Producers and Chinese Consumers, commenting:
“BeefLegends embodies positive innovation connecting two ends of the supply chain for mutual benefit for the first time. It’s exciting to see a truly transdisciplinary approach bringing together technical expertise in blockchain and smart contract development; legal expertise in international trade, policy and governance, and; humanities expertise in food provenance and consumer culture. Purposeful area for design which has been integrated into their strategy representing good thinking of the broader ecosystem.”
Dr. Brandon Gien, CEO of Good Design Australia said: “Receiving a Good Design Award is a significant achievement given the very high calibre and record number of entries received in 2020.”
“There’s no doubt it has been a really tough year for everyone so it’s nice to be able to share some good news for a change. The projects represented in this year’s Good Design Awards shine a positive light on our creative and innovative capacity as human beings. These inspirational winning projects give me hope and optimism that our design community will continue to innovate, no matter how challenging the world around us is,” said Dr. Gien.
“Australia’s Good Design Award is more than a symbol of design excellence – it represents the hard work and dedication towards an innovative outcome that will ultimately make our lives better. These projects showcase the shear brilliance of design and the potential it has to improve our world,” said Dr. Gien. The 2020 Good Design Awards attracted a record number of submissions with an astonishing 835 design projects evaluated in this year’s international design awards.
– ENDS –

About Good Design Australia and Australia’s Good Design Awards

Good Design Australia is an international design promotion organisation responsible for managing Australia’s annual Good Design Awards and other signature design events. With a proud history that dates back to 1958, Good Design Australia remains committed to promoting the importance of design to business, industry, government and the general public and the critical role it plays in creating a better, safer and more prosperous world.