Announcement:
“助力武汉和中国，共克疫情难关”
BeefLedger 为武汉市民捐赠高质量、营养价值高的澳大利亚牛肉
BeefLedger donates high quality, high nutrition Australian beef to Wuhan
澳大利亚区块链技术和牛肉公司BeefLedger向武汉人民捐赠了一批高品质纯天然的澳大利亚牛肉。这批牛肉将从我们在上海的仓库通过特批送货通道送达武汉。
我们携手中国合作伙伴LibertyPost，通过捐赠一批澳大利亚牛肉，向在武汉及整个中国面对冠状病毒的人们表达我们的支持。
我们牛肉来自南澳大利亚州石灰石海岸地区。石灰石海岸地区是澳大利亚最纯净的地区之一。 BeefLedger从屡获殊荣的蓝湖牧场收购了黑安格斯牛，并在BeefLedger区块链上全程跟踪了牛肉的生产与运输。为了更好的饮食体验，牛都进行长达100天的谷物+巧克力饲养。
Australian blockchain technology and beef company, BeefLedger Limited, is donating a shipment of high quality natural Australian beef to the people of Wuhan. The shipment is being processed and packed to our specifications in Shanghai into 200g consumer-ready packs.
Working with our China partners at LibertyPost, we have decided to show our support to the efforts in Wuhan and all of China in the face of the Coronavirus by donating a shipment of Australian beef.
We will make the product available to Wuhan residents, and manage distribution via our platform partners at LibertyPost on a one resident one piece basis. This way we ensure the donation gets to people who will benefit from it directly.
The beef is from cattle produced in South Australia’s Limestone Coast region, which is recognised as one of the cleanest parts of Australia. BeefLedger sourced the Black Angus cattle from award-winning producer Blue Lake Station, and tracked the production and shipment of beef on the BeefLedger blockchain. The cattle are finished on 100 days of grain feed supplemented by chocolate to provide a high quality eating experience.
BeefLedger 创始人兼主席 鮑韶山 Warwick Powell, BeefLedger Chairman and Founder
捐赠牛肉的时候，BeefLedger创始人兼主席包烧山先生强调，克服冠状病毒是全球人民必须联合起来进行的大人物。他说，“拥有健康的社区就是强壮的社区，而这也是我司热衷于追求的宗旨。
他说，“从一个国家到另一个国家，从一个社区到另一个社区，澳大利亚BeefLedger团队祝武汉人民早日康复。我们的捐赠的牛肉产于澳大利亚最干净的地区之一，营养价值很高。这份礼物象征着我们对困难者的支持，也象征着我们希望世界各地的人们能够享受营养健康安全的食物，从而拥有更美好的未来。”
最后，鲍先生向为BeefLedger给予支持的合作伙伴表示了他的衷心感谢。BeefLedger特别感谢的是：
- 由李旻羲女士领导的LibertyPost;
- BeefLedger的昆士兰科技大学的研发团队；
- 创造 “智能指纹” 技术的Laava公司；
- 南澳大利亚Limestone Coast地区的社区，尤其地方政府和地区高学校的社区；
- 驻广州的合伙人Mike Harding (MBH Holding 公司）；和
- 为了构建更有包容性和拥有相互了解的中澳桥梁而不断付出的萌叔大卫老师。
In making this gift, BeefLedger Chairman and Founder Warwick Powell said that it is important for people from all around the world to unite and tackle the virus together. “Healthy communities are strong communities, and that’s something we are passionate about,” he said.
He said, “from one country to another, from one community to another, the Australian BeefLedger team wishes the people of Wuhan a rapid recovery. This gift symbolises our support to those in hardship and is symbolic of our wish that people everywhere can enjoy good nutrition and healthy and safe foods for a stronger, better future. It is a sign of solidarity with the people of Wuhan and China.”
Mr Powell also expressed his thanks for the encouragement and support from collaborators to ensure this gift could take place, and for the messages of goodwill to be delivered. In particular, BeefLedger would like to thank:
- LibertyPost in China, led by Katherina Li;
- BeefLedger’s team at Queensland University of Technology;
- Laava, the developers of the Smart Fingerprint that we use to provide consumers with access to greater product experiences;
- The community at the Limestone Coast, and particularly the District Council of Grant and the Mt Gambier High School community;
- Mike Harding of MBH Consulting in Guangzhou; and
- David Umut Gulasi, who has over the years worked tirelessly to build more tolerant and understanding bridges between the people of China and Australia.
萌叔大卫老师 David Umut Gulasi
来自澳大利亚的大卫老师十年以来一直住在中国。来到中国不久后，他创办了我自己的雅思培训学校。他热烈支持以相互尊重为主去坚强中澳两国人民的关系。
他说，“人民遭遇困难的时候，人家不得不联合在一起。中国和澳大利亚是老朋友了，必须旨在未来的人际关系构建更强的桥梁。可持续的生意依赖信任和尊重，也需要采取长期的态度。所以呢，我真的开开心心有机会和澳大利亚的BeefLedger公司和其国内伙伴LibertyPost合作给武汉市民捐赠健康的澳洲牛肉。”
David is an Australian who has lived in China for over 10 years. He has built a business in language education and is also a strong supporter of stronger ties between the people of China and Australia, based on mutual respect.
“In difficult times, people need to come together. Australia and China are old friends, and we need to build stronger bridges for the future. Sustainable business is based on trust and respect. It must also have a long term approach.
“That’s why I am pleased to be collaborating with Australian company BeefLedger and their China partners at LibertyPost to deliver a gift of healthy Australian beef to the people of Wuhan,” David said.
About LibertyPost
Libertypost提供一站式S2B2C社交电商平台，商家及地方特产商品可入驻线上平台，我方提供一站式托管运营服务，打通进出口贸易，将澳洲优质产品进口中国，国内产品出口，共同打造线上智慧跨境电商生态系统。
LibertyPost provides a one-stop S2B2C social e-commerce platform. Supplier and regional speciality / boutique producers can onboard to the platform, and we will take care of the rest by providing a full suite of services on their behalf including: opening up trade channels (Australian and NZ products to China; China made products into other markets) and collaboratively build an online smart cross-border e-commerce ecosystem.
Libertypost优势：
1，供应链优势。采用“直采+直营+直邮”的模式，整合供应链资源，实现仓库直发，工厂直采合作，保障产品市场价格优势，官方直营保障产品质量。与京东联盟、网易考拉等8家供应链战略合作，与NIKE、韩后、自然堂等67家品牌商家达成合作。
2，校企资源优势。已经全国130所百家高校达成校企合作协议，排他性优势资源。
3，网红KOL优势及分销渠道: 签约2家MCN机构，网红KOL54名，可流量导入，触达百万级粉丝。分销渠道已开通有赞、微店分销、校园分销合作渠道。
LibertyPost’s key advantages are:
- High quality supplier and supply chains. We adopt the “direct source + direct sail + direct-distribute” model. In doing so, we integrate supply chain resources to enable direct warehouse distribution, direct procurement from factories, reduced in-market risks resulting in competitive insurance premiums and product quality assurance through direct sourcing. We have already entered into supply chain strategic agreements with JingDong (JD), WangYi KaoLa and either other major online distribution chains, as well as with 67 broads such as NIKE, ChaoHou, and ZiranTang.
- Educational institutional tie-ups. We already have entered agreements with 130+ higher education institutions across China accessing large student market cohorts and institutional users of our platform.
- Online Key Influencers and distributed sales channels. We have entered agreements with 2MCN organisations and 54 KOLs through which we access tens of millions of fans.Distribution network infrastructure includes APP, WeChat mini-app and institutional sales collaboration channels.
关于 BeefLedger
BeefLedger is an integrated provenance, blockchain security and payments platform.
It is a general purpose technology platform, utilising blockchain technologies, that harnesses a growing range of product provenance information as a basis of improved payments and confidence amongst supply chain partners.
The platform provides consumers with a means by which they can validate the credentials of the product they are purchasing and drive efficiencies in supply chains by reducing information asymmetry between transactions parties. BeefLedger combines the blockchain’s attribute of being a robust validator of historic states (as a record of past events) and the power of crypto-economics to drive incentive systems shaping behavioural optimisation in supply chains.
BeefLedger是一个整合了产品来源、区块链技术保障和支付方式的综合性平台。它是一个利用区块链技术的通用技术平台项目，旨在利用各种各样的产品来源信息作为改善支付方式、提高供应链参与者信心的基础。
它将为消费者提供一个可验证其所购产品认证信息的平台，并通过减少交易方之间的信息不对称来提高供应链的效率。BeefLedger结合了区块链作为历史状态有力验证者的属性和加密经济学的力量，以推动激励式系统，形成供应链中的行为优化。
澳大利亚的国际牧场，肥沃土壤及清新空气孕育着世界闻名的牛肉；BeefLedger就把它和现代技术的势力综合起来了。
澳大利亚纯净生态牧场放养 … 澳洲作为重要的牛肉出口国。BeefLedger是一家澳大利亚公司，被承认在此领域上当全球带头之一。以澳洲畜牧，肉类加工安全整体化和出色的品质闻名于世，优化国人膳食结构，提高国民生活品质。
由中国农业农村部门的邀请，BeefLedger参与了在南京举行的联国食物农业组织的2018年数字农业国际论坛，以给工作更新报告。BeefLedger董事长鲍韶山已成功加入澳大利亚区块链代表团，代表团由澳大利亚政府的贸易和投资部门和贸易委员会组织。
我们是一个整合了产品来源，物联网和区块链技术保障和支付方式的综合性平台。BeefLedger已获得由澳大利亚政府斥资的食品行业数字化长信联合研究中心的共同出资以制定出口智能合约。澳大利亚最大的专业运输和货物保险公司NTI已与BeefLedger签署了一项协议，以开展并实施一项实验，改进牛肉运输行业的数据收集和分析。该项实验旨在提高食品安全，改善动物福利，并监测澳大利亚牛肉出口的安全性。
为了展示技术, BeefLedger将利用平台将自有优质澳大利亚牛肉产品出口到中共市场。BeefLedger供应经过认证的优质澳大利亚牛肉产品。所供应的牛肉既包括可进一步加工的整块牛肉，还包括采用安全性极佳包装的切块牛肉，加上我们还有强大的物联网和区块链网络支持。
我们供应的澳大利亚牛肉产品系列如下：
- 特优（包括M9+级和牛，F1级和牛，巴扎带牛肉）
- 优质和牛（M6-7级）
- 获奖优质黑安格斯
- 有机草饲的天然牛肉
- 全天然牛肉
这些产品系列通过我们的技术和区块链研发活动不断得到改善，以进一步提高认证和安全水平，提升产品价值，增强消费者信心。
负责我们包装创新的独家供应商是Orora公司，该公司为澳大利亚证券交易所上市公司。
BeefLedger brings together the well-regarded benefits of Australian beef with the power of modern technologies. Australia’s clean environment is ideal for raising cattle, which is why Australia is a major global exporter of beef.
BeefLedger is an Australian company, and is a recognised global leader. We combine Australia’s grazing excellence with a reputation for food production safety to deliver food excellence and improve the living standards of people across the world.
We have presented to the United Nations Food and Agriculture Organisation International Conference in Nanjing, at the invitation of the China Ministry of Agriculture and Rural Affairs. And we’ve been approved delegates on the Austrade Blockchain Mission to China.
We integrate blockchain traceability systems with the Internet of Things. With the support of the Food Agility CRC, a Commonwealth Government-funded initiative, BeefLedger is developing export smart contracts to improve system efficiency.
BeefLedger puts its money where its mouth is. We export our own branded range of premium Australian beef products. BeefLedger offers an accredited range of high quality and premium Australian beef products. The meat can be supplied as whole cuts for further processing, or are portioned and packaged in our highly secure packaging integrated with our Internet of Things and blockchain network.
We offer credentialed Australian beef in the following ranges:
- Super premium (including M9+ Wagyu, F1 Wagyu, and Bazardais)
- Premium Wagyu (M6-7);
- Award Winning Black Angus;
- Organic grass fed beef; and
- All Natural Australian beef
This range is continually improved through our technology and blockchain R&D activities, to further enhance credentialing, security, value and peace of mind.
Our exclusive supplier of packaging innovation is Orora, a company listed on the Australian Stock Exchange.
我们精选品质最佳的黑安格斯牛肉 About our Premium Black Angus Beef
通过我们的认证技术，确保从围场到餐桌整个过程中产品的真实性。
此种优质黑安格斯牛经过上乘的谷物喂养100天以上，并以天然矿物质作为补充饲物而成，
未添加任何激素。
牛群是对种牛进行定向饲养的品种，而石灰岩海岸为其提供了碱性饮用水（pH值为8），此水天然含盐量低且无添加化学品。位于沿海战略位置的场地还确保了牛群可享受清洁无污染的新鲜空气。原切牛排不做任何重组，捶打等等处理，也不添加任何添加剂。
Our premium range of Black Angus beef has been carefully selected. And through our credentialing technologies, we ensure the product’s authenticity from paddock to plate.
Our premium Black Angus is prepared through optimal grain feeding for 100+ days, supplemented only with natural minerals. The animals are drawn from targeted bloodlines from breeding stocks.
The Limestone Coast provides our stock with an alkaline drinking water (pH8), with naturally occurring low salt content and no added chemicals.
And best of all, our animals are raised on a strategically located coastal property to ensure clean, pollution-free fresh air.
Naturally portion cut beef has no additives of any sort, and have not been treated in any way.
Laava
Laava是一名澳大利亚技术创新公司，“智能指纹”是他们发展的技术之一。每一个 “智能指纹” 是独一无二的，防伪功能是它的特点。因此，利用 Laava “智能指纹”的品牌能够给客户提供更加透明的，拥有信任性的消费经验。请扫一下的 “智能指纹” 查关于捐赠牛肉的信息：
Laava is an Australian technology innovator, which has developed the Laava Smart Fingerprint. Laava Smart Fingerprints are individually unique and counterfeit protected, so that brands can provide the item-level trust and transparency their customers are seeking.
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